Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Discover how campaign promises shape U.S. fiscal policy, tax cuts, and job creation and why these goals often meet economic challenges post-election.

Management software company Workfront recently ran a highly-targeted campaign – aimed at engaging with a competitor’s customers – after the rival announced it wouldn’t be investing further in its ...