How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning ...

The General Motors brand is back with its fifth holiday ad, leaving much of its emotional formula in place.